Web 2.0: The Next Evolution in Digital Marketing (Why It’s Important to YOU)

Thursday, October 11 | 11:30 a.m. - 1:00 p.m. | Harrah's Reno | RSVP | Buy Tickets

“What is the difference between a blog and a wiki? What is a wiki? What is social networking? I thought MySpace was for my teenager. And speaking of… text message based advertising? Really? And, would someone please explain what the heck CMS, SEO, RSS, CGM and LMAO mean!?!?”

We feel your pain. And that’s why we’ve created a program with local experts to clear it all up, once and for all.

In the digital age, trends come and go; technology changes fast and like it or not, you have to be aggressive, nimble and smarter than your competition. Your clients look to you for advice on cutting-edge marketing techniques, and you better have answers.

Learn tips on how to use search, both organic and paid. Be a pro at online ads, media, deals, metrics, etc. Get your CGM (customer generated marketing) game in order. Connect your customers with RSS feeds. Understand how a next-generation website should look and act. Put CMS (content management systems) in the hands of your clients, start blogging, wiki-ing and mobiling all over the place.

What you don’t know today will hurt you tomorrow, so roll up your sleeves and get interactive, now. It’s all about reaching out and touching someone to get your business noticed using innovation and technology.

RSVP Online Today! | Buy Tickets

Tickets are $20 for a2n2 members, $25 for AMA members, and $30 for non-members.

Bring a Friend (or Two)! | a2n2 Members can bring along a non-member guest for $15

Our Panel

Stu D'Alessandro | Owner, Design Science | Stu is the owner of Design Science, a Reno-based Web and Internet technology design firm. He has over 27 years experience in Web site development, graphic design, software development, and 3D animation. As a senior engineer with ABC Television in New York he spearheaded the invention of new Internet technologies to enable realtime viewer interaction with live TV programs and commercials. It was here that he developed expertise in another passion, graphics design. After moving to Nevada in 2002, Mr. D'Alessandro was called upon to lead the technical management of CBS Television's launch of 17 'Always On' Web sites for their local stations, providing a new model for the network to break news stories and to monetize a new medium. This ambitious project required the creation of many unique technologies, including an innovative realtime newsroom video publishing system. When he's not developing Web sites, Stu designs control systems for theatrical pyrotechnic effects, backpacks, and enjoys photography. He graduated with a BS in Electrical Engineering from Fairleigh-Dickinson University.

Ryan Jerz | Nevada Commission on Tourism | Ryan is a copywriter for the Nevada Commission on Tourism and a recent graduate of the Reynolds School of Journalism's Interactive Environmental Journalism graduate program at the University of Nevada. He is very interested in the democratization of information and bringing regular people to the forefront of news distribution. He enjoys keeping people honest, exposing liars and cheats, blatant hacks, and rooting on the Los Angeles Dodgers and the Nevada Wolf Pack.

Josh Kenzer | Director of Business Development, Twelve Horses | Josh is charged with leading the sales and marketing efforts of Twelve Horses. Josh has more than 7 years of online marketing, web development, and new media experience, and he has provided strategic direction and implementation of complex online marketing campaigns for a variety of different industries from around the world.

Bryan Landaburu | President/Evangelist, Fuze | Bryan is a fourth-generation northern Nevadan, having grown up in Sparks, before cutting his teeth in the epicenter of the internet boom, Silicon Valley. After working for several tech companies, he eventually landed at BEA in San Jose where he served as a Director of Web Strategy for World Wide Partner Operations for over 3 years. Savvy beyond his years, he decided to return to his hometown and start his own web development company [FUZE] in 2003 and hasn’t looked back since. His client portfolio has grown steadily and has included global brands (SAP, Cisco, BEA Systems), large national accounts (Boyd Gaming, Plasco, CLP, Spartan Staffing, The Entrust Group, ID Wholesaler), vital local clients such as Dickson Realty, Reno-Tahoe Open, Dermody Properties, Village at Idlewild Park, and pro bono clients like Nevada Commission for National & Community Service, Community Foundation of Western Nevada, United Way, EDAWN, and the Reno Tahoe Young Professional Network (where he holds a board seat). A dynamic and frequent public speaker, Bryan is one of the leading authorities on digital marketing and web strategy and how to use the web to maximize marketing effectiveness.

Moderator | Erik Flippo | President, Peavine Design Inc. | A Reno native, Erik is president of Peavine Design, a firm providing web, print and user-interface design services. He has 17 years of professional design experience, including stints at Bay Area companies ANG Newspapers, STUDIOS Architecture, DirecTV Broadband, Claria Corporation and Lumenaré Networks. In Reno he has worked for Art Associates and Octane Studios. His education includes a BFA in graphic design from Art Center College of Design. He serves as Web Monkey on the a2n2 Board of Directors. He designed this website.

Note: Due to a scheduling conflict, David LaPlante is unable to participate.

Buy Your Tickets Online

If you haven’t already, don’t forget to RSVP. (It’s a separate process.)
October PowerLunch Ticket a2n2 member	$20
October PowerLunch Ticket Non-member guest of member*	$15
October PowerLunch Ticket Student	$20
October PowerLunch Ticket AMA member	$25
October PowerLunch Ticket Non-member	$30

*Guest rate available to non-members only and must be accompanied by an a2n2 member.
 
If you have any questions about or problems with the online payment process, please let us know at customerservice@a2n2.com